If you or you company are in the planning phase of a beginning online business venture, you are probably overwhelmed by the number of decisions that have to be make. One you should not overlook in your planning has to do with website size. Should you build a small website, a mini-site in the beginning, with the plan of building a virtual empire of such sites? Should you, instead, lay the foundation for a large website, although you would allow it to grow slowly?

I should emphasize that this decision is not related to how large you want the business to ultimately become. Businesses that operate a number of small sites can grow as well as those that concentrate on one major “money site.” It also is not necessarily impacted your target niche. Both small sites and large sites can succeed in any niche.

In other words, the answer to the question is not automatic, and I’ll warn you right now that I’m not going to recommend the “one magical size fits all” approach.

Small websites should be concentrated on a narrow sub-niche built around a cohesive, limited set of relatively long-tail keywords. Sites that are designed to become quite large eventually will develop most of their content in the same focused way, but they will also begin search engine optimization on the shorter, very high competition keywords at the same time.

The two approaches call for different models of long term growth, although both may begin largely concentrating upon a relatively narrow slice of the market. Businesses that begin with a large site as the eventual goal, with fully develop one small sub-niche, then gradually add new sections dedicated to other sub-niches onto their original site. Those who initially built a small site, with intention of always leaving it small, will take a “duplication of success” approach, as they gradually add more an more individual sites to their virtual empire of tiny websites. Thus with each new department in the mega-site model, there is a new set of search phrases upon which to focus. These sites are built upon what is often called the “silo” structure. As the large site grows to twenty departments or categories, the business with small sites might grow to twenty or more individual websites.

Positive cash flow can be established sooner with the small site approach. Part of this is due to the larger site having to invest resources in chasing the higher level keywords, which the mini-site is likely to ignore. Conversely, the silo sites will take longer to mature, but they can eventually become competitive for the top level keywords as they simultaneously enter the fray for the more tightly targeted words and phrases. Eventually, the silo site might become recognized as an authority in the broader niche.

I’ll point to three practical ramifications of how you decide to approach this business decision.

One of these pertains to the amount that needs to be invested into the site itself in the beginning. Although you’re still beginning relatively small with the site that you plan to become large, the foundation for a larger site must be laid. That means that the site’s eventual architecture must be created and the systems put in place that will eventuall become necessary for operation. Thus, it is more expensive to begin such a site, even though you may start nearly as small as the mini-site business. Laying the foundation for silo sites is inherently costlier than the smaller, less expensive mini-site.

The ways in which you think about your keywords is another important difference. Your keyword research for a smaller site will be undertaken to locate a limited number of closely related long term keywords. Special attention will be given to those keywords that are likely to convert immediately (keywords that are sometimes said to have “commercial intent”) If you opt for the silo site, you will be splitting the focus of your keyword research. In one way, you will be imitating the search of your small site competitors by looking for those longer tails that are higher converting, but you must also identify all of the high traffic keywords so that you can begin to attract visitors who are gathering information rather than ready to make a decision to buy or sign a contract.

Issues pertaining to page rank is the third practical ramification of your large vs. small decision. Page rank is impacted by a number of variables in search engine algorithms (formulas), but one of those is the number of pages that a site has (assuming that the site has a search engine friendly linking structure). Thus, it is more difficult to achieve a high page rank than it is for a large site because of its inherent value on that variable.

I trust that I have given you some things to think about and apply to your unique business situation, even though I have not provided any clear cut final decision with respect to which alternative is best for you.

The Internet’s most powerful online advertising is the well-known Google Adwords. Every year, millions of people use it to create and post advertisements around the globe, both through Google and through its search partners. Some companies, and even some individuals, earn six and seven figure incomes from their enhanced revenues, powered by Adwords. And it’s no wonder that you want to get started with Google Adwords so it can make you serious money.

The first thing to understand is that Google Adwords does something that no other form of advertising is able to do. Adwords only shows your ads to people who are likely to want your product. Adwords targets the exact customers you want to reach to make your sales. It does this by providing you with unmatched access to demographic tools, and by giving you tested keywords and keyword phrases that let you match you content to your ad, and your ad to the people who actually go online. Whenever someone in your target demographic searches for your keywords and keyword phrases, they will see your ad at the side of the screen. And the beauty of Adwords is you only pay when someone clicks on your ad to go to your site.

Let’s say you run a fantasy baseball site. With Google Adwords, you can create an internet marketing add that allows you to target searches on fantasy baseball related keywords to show your ads. Every 30 days, between 74,000 and 20,000,000 people search for information about fantasy baseball, with the peak in March of every year. Competition from other advertisers is high, but the rewards are as well. At an average Cost per Click (CPC) of around $0.93, each click can bring a valuable, targeted visitor your fantasy baseball site.

Let’s say you make $25 per sign up to your website. You get an additional $100 per 10,000 visits you get in ad revenue. The more people you can get coming to your website, the more money you will make. If one in 20 people signs up for your site after clicking your ad, you make $5 in profit per signup, plus whatever profit you make on advertising revenue for their repeat visits.

Like any other advertising option, Google Adwords is a basic investment. If you put money into the process, you will get it out when your customers purchase a product, make repeat visits, or sign up for your services. Unlike competing advertising services, however, AdWords allows you to choose exactly what kind of traffic you want for your site. You can pinpoint the demographic you believe is most likely to spend money on your site, and you can advertise your site on content searches, too. You can decide when you want your ads to run. For fantasy baseball, for example, you may take your ads offline between 9 a.m. and 8 p.m. when your potential customers are at work, and put them back online when they get home.

Once you refine your Adwords campaign, you can fuel expansion from profits. You can make real money with Google Adwords, and join the millions who prove that Adwords advertising is one of the most potent profit-making tools around.

As you learn how to invest your ad revenue, can narrow your target demographic and earn even more from your ads as you place them. This enables you to earn more substantial profits from Google AdWords with any niche on the Internet. Millions of Internet businesspeople have already done so, proving that online advertising is among the most accurate and effective around.

Social bookmarking sites have become popular hangouts for online users who are looking for targeted content related to their interests. There they can find out new sites to visit or data about a topic dear to their hearts. Because of all these benefits, social bookmarking sites have become much loved. If you wish to give your business a boost, you need to bring it to the attention of as many people as possible online. All these social bookmarking websites are made up of unique, user generated content that keeps updating on a regular basis, attracting search engines, and new users. The popularity with search engines and users is what makes social bookmarking so useful for your business. What is perfect about the interest you generate through social bookmarking is the fact that the interest is seriously targeted. The present piece discusses the varied benefits which you are able to benefit from with social bookmarking sites, and examines in what ways you may employ them to aid your Internet marketing endeavors.

The number one factor that determines how high your site ranks in the search engines is the incoming links. Your ratings will intuitively be higher if you possess numerous appropriate incoming links on your website. The greater number of backlinks the better your ranking. Your website link and all the associated content travels with it, as you begin publishing your bookmarks around the Internet, and as they migrate. Persons that look at your bookmark possess the ability to travel directly to your website, if they enjoy your content sufficiently. This allows you to seriously increase your ranking and number of links in next to no time. The backlinks that you get from these social bookmarking sites are high quality because these are authority sites and have a high page rank.

The young generation of individuals on the Internet, who find themselves more obsessed with the Internet than with television, really love the social bookmarking sites. In order to keep on top of developments in the area that they have an interest, they use these type of sites and trust them. It is as easy as subscribing to an RSS feed and just sitting back as you are continuously updated on whatever it is you chose to be kept informed about. This means you will get a continuous flow of new traffic without even needing to put more effort in. Marketing over the Internet revolves around obtaining new prospects that find relevance in your offers; marketing via social bookmarking sites is the smartest means of achieving this.

In short, social bookmarking can be a great tool for your online marketing needs. Backlinks and traffic are the number one priority of Internet marketers; it can be difficult to get the backlinks and traffic you need. Yet after you become a player in social bookmarking, you will reap all of the many benefits without having to come out of pocket a single penny.

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