Social Media Marketing

If you are a direct marketer, 7 Peaks Publishing Social Media Training Course can assist you in generating more sales and grow your company!

Do you know what Twitter is? You should, if you are in the business of promoting your business. And who isn’t?! Twitter is a Social Media platform that allows users to post short messages, or “tweets” to members via the Twitter website, as well as e-mail, a cell phone, instant messaging, and even through another Social Media site, Facebook.

Twitter is a very effective way to retain connection with people and keep them current on what is going on in their lives in real time. But it is not just for social use. The most progressive businesses, those who are staying current with the times, are finding that it is a perfect avenue to publicize their products and services. Low-cost and no hassle, Twitter has proven itself be, for lots of companies, a perfect method to gain some real advantages over your competitors. Learn much, much more about using social media right now through our Social Media Marketing Training.

For Direct Marketing Companies, Twitter is a great tool for keeping connected to your group. It is also a wonderful way to create a strong name and a core of returning enthusiastic customers. It is the perfect way to voice your product stories. It is a fantastic way to spread the financial possibilities.

Following are some examples of effective Tweets for the Network Marketer:

1. Utilize the “How to Get Without Having to Give” Method: Whenever you can offer people the chance to attain a product or service they want, without having to “jump through hoops” or “paying the price”, you’ll have their undivided attention.

Tweet Formula: How to find _________ without ___________.

Sample Tweet: How to get lots of cash without a “job”

Sample Tweet: How to make a large residual income like actors, authors, or musicians without their talent and skill.

2. Utilize the “Unknown Time Limit” Formula: People fear the unknown, and it gets worse when they learn only enough information to cause panic. The “time bomb” will cause people to take earlier action if they are at risk of losing what they desire most.

Tweet Formula: _____ time bombs that are set to go off in/at your __________ unless you do this to stop them now.

Sample Tweet: 3 time bombs that are going to go off within your body if you do not do something to stop them now. (Clearly, the answers could be your product.)

Sample Tweet: 3 ways you can lose your retirement lifestyle unless you do something to create new income now.

For more information on 7 Peaks Publishing’s Social Media Sales Force Training Program, visit our website at http://www.7peakspublishing.com

Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing.

You can’t count on the consultants you are working with, to tell you which methods will work best for you as most will favor whatever they specialize in, so you need the solid understand of how Social Media, Search Engine Marketing, Search Engine Optimization, and Affiliate Marketing work together, and how to balance the limitations of each. This book provides guidance, insight and strategies for managers, marketers, and executives in plain English.

While this book is useful for a developer or engineer to understand what the end result of their efforts should be, it does not explain in technical terms how analytics are processed or provide code examples for creating reports. Instead this book focuses on understanding the output of tools, ROI’s from different methodologies, and strategies for successfully marketing online.

Through simple examples from familiar companies, Brandon walks you through how to use tools from Google, Alexa, Yahoo, Microsoft, and more to keep track of your presence on the web. Illustrations, and sample data let you see real world examples which demonstrate how other companies are approaching online marketing with and without success. Questions included in this text help you to ask your SEO, SEM, and Social Media Experts the right things to find someone who honest, qualified, and with the skill balance you need.

Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online

What is “Social Media” I hear you cry.

Social Media describes the technologies, platforms and methods in which users share content online.

The content can come in many forms including; posts, text, images, videos and audio. Online communities are also created through Social Media sites as like-minded individuals discuss their common interests.
Social Media is fast moving with a constant stream of new technologies being created allowing for greater interaction and new ways to share and promote content online.

Below is a list of the most popular Social Media platform types:

• Social Networks – Social Networks are platforms which are designed for the purpose of allowing users to interact with one another.  They allow people to create personal profiles in which they can communicate with fellow users –most often friends, family or business associates. Social Networks allow users to chat and share content – be it through text, photo or video. Currently, the most popular social networking sites include Facebook, MySpace, LinkedIn and Bebo.
• Video Sharing – Video is a content medium that can be uploaded and shared online. A prime example would be YouTube. Users can comment on posted videos and increase viewer numbers through links, word of mouth and by uploading the video to other online portals/sites.
• Photo sharing – Photo sharing sites are becoming increasingly popular and allow users to upload and share their photographs or images online. These photos can then be shared across the web. A good example of a photo sharing website would be Flickr.
• Blogging/Forums – Blogs and forums are types of websites usually maintained by an individual, a business or an online community. The way in which a blog differs from a standard static website is in the regular updates or entries made. These can be made up of a multitude of things be it a running commentary, event updates, latest news or rich media. Blogs are also highly interactive and most blogs allow for readers to post comments or add to an article. Micro blogging is a more recent phenomenon allowing users to post very short text posts on a regular basis – Twitter is the best example of this.
• Social Bookmarking – Social bookmarking sites allow users to share their thoughts on content across the web. They can comment of all types of content whether it is an overall website, a blog post, a news article or even a photo or video. By publicly bookmarking this content it becomes suggested to other relevant users who in turn read and can also bookmark the item spreading it across the internet. Popular social bookmarking sites include: Digg, StumbleUpon, Reddit and del.icio.us.

This is certainly not a definitive list of all things Social Media, but it gives you an idea of the wide range of online mediums which are all grouped and incorporated into the common phrase ‘Social Media’.