If so, what is the procedure to be adopted to get the Adds by Yahoo in our web site?

• ISBN13: 9780321526281
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

• Help more people find your site

• Help users find content within your site

• Encourage return visits

The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Building Findable Websites: Web Standards SEO and Beyond

A few weeks before, WebProNews ran an item about Google taking out PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the top search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she expounded. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” At the moment, PageRank is removed from Google WebMaster Tools  but it still shows up in the Google Toolbar.

I don’t know why Google advises that we shouldn’t put too much weight on the figures reflected in PageRank yet it is apparent to every one that most of us count on these statistics when gauging the  outcomes of our search engine optimization and marketing strategies and since most of us have a feeling that a high PR results in more traffic for our online business then, Page Rank should be taken note of when evaluating the results of our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ wrote in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, emphasized the results of  obtaining high PR grade on  web  companies, and I  believe that  a lot of  what he mentioned  are very enlightening.

Titus Hoskins argue about the upshot of a top page rank stating that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this prospective client respect come from? It is borne out of their respect of Google of course. Titus Hoskins addressed the  respect and brand recall Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an web marketer, Hoskins is astounded with the way Google impacts the cyber community. Respecting this he stated, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins added, “Google is the king of online search and no other search engine even comes close to Google.”

I interpret that to indicate that if Google, gives an online business a high PR, then  expect Google’s influence to have a positive effect on  how many people purchase from that site. So how can we blame these  online companies from assigning such a big importance to Google PageRank figures?

“Regardless of what Google wants to happen,” wrote Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” He sums up how people see PageRank as something that,  “still wields tremendous influence and power” and  by and large,  this appreciation  has  stayed valid up until  now. “By default, PageRank is Google’s opinion of your site,” Hoskins wrote. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

I think that contrary to what Google has said is their opinion I am still of the opinion that there is some benefits to be obtained from Google’s PageRank feature. I concur with the writers quoted above, and plan to continue to use Google’s PageRank in my evaluation of my own search engine optimization endeavors as well as other people’s.

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